YPM tested!! The APP we love! Keep your family safe!! Life360 Life360 is an app that lets family members keep track of each other, avoid neighborhood dangers and send out family safety alerts using the GPS capabilities of their smart phones. Though the company aspired to be a family safety tool, their identity was synonymous with the app’s original purpose as a means of identifying the locations of sex offenders. The team at Moving Brands repositioned the brand as an intuitive family management service and re-designed the app with an identity system that resonates with parents and millennials alike. Balancing a casual, human visual identity with a brand narrative highlighting Life360’s cutting edge technology, the team was able to create a unique experience that brought families closer via connectivity rather than surveillance. This became the New Family Circle.